Targeting heat pump markets.
In addition to general nationwide HVAC prospecting, focusing on markets with strong heat pump usage delivers faster adoption rates, higher per-tech revenue, and more frequent reorders. Heat pumps run year-round for both heating and cooling — so efficiency issues are more noticeable, and ACFlush repairs more valuable.
Dual-season demand
Unlike AC-only systems, heat pumps operate year-round — producing both cooling in summer and heating in winter by reversing the refrigeration cycle.
Stable year-round sales
HVAC companies serving strong heat pump markets aren't exposed to the same off-season drop as AC-only operations.
Higher annual runtime
More hours of operation means more oil fouling — creating greater need for ACFlush repairs.
Faster contractor ROI
More frequent use leads to quicker turnover of the first gallon and shorter reorder cycles.
Households with primary heat pumps for space heating, by state.
In millions.
How to spot high heat pump usage areas
- Geography. Southeast, Mid-Atlantic, Pacific Northwest, and parts of the Midwest with electric-heavy utilities.
- Utility incentives. Regions where energy companies promote or subsidize heat pump installations.
- Climate patterns. Mild-winter, warm-summer climates often prefer heat pumps over gas furnaces.
- Contractor websites. Identify HVAC companies highlighting heat pump installation, service, or repair.
Prospecting approach
- Balance time. Maintain general HVAC outreach while dedicating 20–30% of prospecting hours to heat pump-heavy markets.
- Referrals. Ask contractors in these areas for peer introductions within similar climate zones.
- Leverage case studies. Share results from other heat pump customers when speaking to new prospects.
- Year-round benefits. Emphasize sales stability and efficiency gains from systems running all year.
"Unlike AC-only systems that slow down in cooler months, heat pumps work year-round. That means your techs have repair opportunities every season — and your business avoids the sales drop that comes with the off-season."